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Spanish EMail
Expand Your Brand’s Reach Through
Bi-lingual Marketing
Spanish is the second most spoken language in the United States with as much as 20% of the population speaking and reading in Spanish. Up until now, marketing to the Hispanic community has been mostly limited to radio and TV. Now, however, we can get that messaging into the arena of digital marketing and attract Spanish speaking car buyers around your dealership.
Why It Is Important
In 2016, Facebook conducted a survey of hispanic consumers. What they discovered underlines the importance of marketing in Spanish. Their findings suggested that most, including English dominant Hispanics, prefer to read advertising in Spanish. Not only is it familiar, but many expressed that it conveyed a sense of worth to them through the advertising and increased their buying confidence.
In automotive advertising, we always want to make our customers feel special. What better way to make them feel special than to approach them in the language they love and are most comfortible with.
