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Facebook Case Study
Facebook Drives Sales
Jim Riehl leverages Dynamic Facebook Ads to generate more sales.
Success Story
Jim Riehl used dynamic ads to automatically show images from their current inventory to customers interested in a new vehicle. By keeping the inventory they are displaying current and relevant, they were able to drive sales more cost efficiently.
Sell more cars by reaching people with content relevant to their needs.
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Vehicles purchased by people who viewed an ad
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Vehicles purchased by people who clicked an ad
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Total Sales Influenced by Campaign
THEIR STORY
A Fixture of the Community
Jim Riehl's Friendly Auto has been serving the community for over 30 years, They wanted to bolster their sales and try to increase their penetration into their primary marketing area. Even as a long standing community member, there was room for improvement of their market share.
THEIR GOAL
More vehicle page views
The goal was driving page views and traffic to their site, in order to better facilitate online sales and contact with potential customers in their Primary marketing area.
THEIR SOLUTION
Dynamic Inventory on a Social Platform
Jim Riehl partnered with Magnet Digital, a digital marketing firm for auto dealers, to target local car shoppers with dynamic carousel ads. These dynamic ads automatically promote products to people who have expressed interest on their website or elsewhere on the different social platforms. Magnet Digital uses Facebook’s data to build multiple Custom Audiences of in-market car shoppers based on each person’s recent history and online actions.
To create the ads, Magnet Digital built a product catalog of Jim Riehl’s pre-owned car inventory, including ads, descriptions, prices and details. The carousel format allowed them to show multiple listings of the particular type of vehicle that each person was likely interested in based on the custom audience data, such as only sedan or truck inventory.
By placing a Facebook pixel—a snippet of code that allows Facebook to track people’s actions—on their website, Jim Riehl also tracked which vehicle models each shopper viewed while on their site. The campaign could then automatically retarget the shoppers with dynamic ads that showed images of the vehicle models that each person looked at on the website, plus similar models.
Using the Custom Audience of in-market shoppers and the retargeting audience of people who had looked at vehicles on their website after seeing ads, Jim Riehl also created and reached out to a look-alike audience of similar local shoppers, thereby broadening their market reach.
THEIR SUCCESS
A Dynamic Partnership
Jim Riehl's partnership with Magnet Digital has helped to influence the people purchasing vehicles to do business with their dealership.
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