It’s been said that “print is dead”. Far from it with results like this.
A shopper that gets a direct mail postcard in addition to a marketing email is twice as likely to consider your dealership when looking for a new car.
They pick up the postcard and remember your email. You’ve made the connection twice now and the consumer has even more to consider than before.
Direct mail is the only way to get your advertisement in their hands for a few seconds and make a lasting impression.