It happens all the time. Your ad interests a car shopper enough to visit. They may click around, look at the inventory, check out a vehicle details page and then, without even a goodbye, they’re gone. They left and you have no idea who they are, how far away they are, or how to get in touch with them. It’s over.

Or is it?

Digital marketing surveys have shown that 85% of visitors to your website leave it in this manner. It’s not your fault, it is just the way it goes. In the past, we would just accept it and move on but, with today’s technology, we no longer have to. We can now identify 40 to 50% of lost prospects and reconnect with them by the next day. This is the genius of tracking pixel technology.

Have you ever been scrolling through Facebook and see an ad for something you were just talking about a few minutes ago? Creepy, huh? That is the work of a tracking pixel which is simply a line of code that collects user data and allows innovative marketers to target just the right people with ads for things they are actually interested it. That technology can also be used to identify website visitors that leave without submitting a lead so that they can be “retargeted” with ads or emails that remind them why they visited in the first place.

Now there is a much better chance that “the one that got away” becomes the one that buys a vehicle.