Location-based targeting
Geo-fencing that turns real-world behavior into advertising audiences.
Your best future customers are already visiting your competitors, attending relevant events, or living in the neighborhoods where your business wins. Geo-fencing puts your message in front of exactly those people.
Location is one of the strongest intent signals a buyer can give you. Someone who walks into a competitor's showroom, attends a home show, or lives in a target ZIP code is telling you something about what they're likely to buy next.
Geo-fencing turns that behavior into an addressable advertising audience. We define virtual boundaries around the real-world locations that matter for your business, capture the mobile device IDs of visitors, and activate those audiences across display, social, and video inventory over a defined lookback window.
The strategy works best as a precision layer inside a broader campaign — a way to reach the highest-intent slice of your market with a matched offer. It's not magic, and we won't sell it that way. But when the target audience is well-defined and the creative matches the moment, it produces measurable lift.
What's included
Every engagement covers these fundamentals.
Competitor-conquest targeting
Virtual boundaries around competitor locations with lookback windows to capture recent visitors — activated with conquest creative.
Event and venue targeting
Trade shows, sports arenas, festivals, seasonal events — audiences built from visitors during defined windows.
Household and neighborhood audiences
ZIP, block-group, and custom-polygon targeting layered with demographic and in-market signals.
Multi-channel activation
Geo-fenced audiences activated across display, Meta, YouTube, and connected TV where relevant — same audience, matched creative.
Conversion-zone measurement
Foot-traffic attribution: a second geofence around your locations measures how many source-audience visitors physically visited.
Honest sizing and reporting
Realistic audience size estimates before you spend, and monthly reporting on impressions, visits, and downstream conversions.
How we work
A repeatable process, not a mystery.
01
Map
Define the locations, events, and polygons that matter. Size the opportunity honestly.
02
Build
Audiences constructed, creative developed, conversion zones set, and campaigns launched across activation channels.
03
Refine
Audience refresh cycles, creative rotation, and adjustments based on visit and conversion signals.
04
Report
Monthly reporting on impressions, walk-ins, and downstream digital conversions.
Who this fits
Built for operators who need results they can point to.
- Dealerships running competitor conquest in a defined trade area
- Local businesses whose customers cluster in specific neighborhoods or venues
- Event-driven businesses (real estate, home services, hospitality) that need audience capture around venues
- Multi-location operators who need clean, per-location audience measurement
Common questions
The questions we get most.
How does geo-fencing actually work?+
We define virtual boundaries around real-world locations — competitor addresses, event venues, trade shows, neighborhoods — and build advertising audiences from the mobile device IDs of people who visit those locations. Those audiences are then activated across display, social, and video inventory.
Is geo-fencing still viable with iOS privacy changes?+
Yes, with realistic expectations. Post-iOS 14, opt-in rates dropped and audience sizes are smaller than they were in 2020. That means geo-fencing works best now as a precision layer on top of broader campaigns, not as a standalone strategy. We size the opportunity honestly before you spend.
Can you fence a competitor's location and target their customers?+
Yes. Competitor conquest is one of the most common use cases — a defined polygon around a rival's location, a lookback window to capture recent visitors, and matched creative that gives them a reason to consider you instead.
How do you measure results?+
Conversion-zone tracking: we set a second geofence around your location(s) and measure how many people from the source audience physically visited. Combined with online conversion tracking, that gives you a clear picture of both digital and foot-traffic response.
Pairs well with
Display and Remarketing
Programmatic display and remarketing that keep your brand present while shoppers compare options.
Meta Advertising
Facebook and Instagram advertising built for awareness, retargeting, and measurable action.
Local SEO
Local search work that improves how customers find, evaluate, and contact your business.
Ready to see what this looks like for your business?
Book a working session with a real marketer. No pitch decks, no recycled slides — just a plain-language look at what to fix and where the opportunity is.
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