Own Your PMA
Market Dominator
Six out of ten car shoppers enter the market unsure which vehicle to buy or where to buy it. Market Dominator wins those Micro-Moments - the search results, social feeds, and display impressions that build brand recognition and trust before the test drive. We target the customers in your PMA who bought from your competition last time, the prospects showing in-market buying behavior, and the households most likely to defect from a competing brand.
What's included
- In-market household and PMA-level targeting
- Conquest segments against your top competitors
- Dynamic search, social, and display creative
- Lead-to-show optimization with full CRM handoff
Pairs well with
Service Accelerator
Drive more appointments, more profit, more often. A full-funnel fixed-ops program built around your bays, your CRM, and your ROs.
SocialCast
Word of mouth is the most powerful marketing tool you own. SocialCast broadcasts your five-star reviews to the customers who bought from your competition.
Email Marketing
So you tried email marketing... not really. We deliver personalized acquisition email with a 16.9% open rate and 17.1% click-to-open - measured against monthly sales matchback.