Magnet Moments
Field notes from
the dealer trenches.
AI & Dealerships
Is AI Coming for Your Job? Here's Why You Probably Don't Need to Worry (Yet)
The big question is: "Is AI going to take over our jobs?" The short answer? Not as fast, or as completely, as you might think.
Earl BeachJuly 9, 2025
Read more Operations
What Real ID Means for Car Dealerships and Why It's Time to Rethink How You Verify Customer IDs
Is your dealership ready? May 7 marked a big change in how we verify identities in the U.S. - and it impacts your F&I and front line.
Earl BeachJune 30, 2025
Read more Strategy
Do You Really Have to Choose Between Brand Awareness and Conversions?
If you've ever asked, "Should I focus more on branding or driving leads?" - you're not alone. Spoiler: you don't have to choose.
Earl BeachJune 26, 2025
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